as we all know, the raw material industry is the foundation of the real economy, the main force of industrial base reconstruction and the main battlefield of industrial green development, the basic industry supporting the development of the national economy and the key field to win the international competitive advantage. At present, the country's raw material industry has basically met the needs of national economic development and the consumption needs of the people, but the foundation for quality development is not solid enough, there are many products but not excellent, excellent and unknown, the supply of "shelf products" is insufficient, brand awareness is not strong, and there is still a gap between product quality stability, consistency and high-quality development requirements.
In order to implement the "14th Five-Year Plan" for the Development of Raw Materials Industry, promote the transformation of the industrial development model from scale and speed to quality and efficiency, effectively meet the differentiated and customized needs of different application fields, and support the construction of a manufacturing power and a quality power, In the near future, the General Office of the Ministry of Industry and Information Technology, the General Office of the State-owned Assets Supervision and Administration Commission of the State Council, the General Office of the State Administration for Market Regulation, and the Office of the State Intellectual Property Office jointly issued a notice on the implementation plan of the "three products" in the raw material industry.
specific contents are as follows:
1.
(I) guiding ideology. Adhere to the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, fully implement the spirit of the 19th National Congress of the Communist Party of China and the 19th Plenary Sessions, based on the new development stage, completely, accurately and comprehensively implement the new development concept, build a new development pattern, and adhere to Supply-side structural reform is the main line, improving supply quality is the main direction, and the development environment is continuously optimized to reduce low-end ineffective supply, create products with high technology content, high quality satisfaction, and high brand recognition, promote the raw material industry to increase varieties, improve quality, and create brands (hereinafter collectively referred to as the "three products"), promote quality changes, efficiency changes, and power changes, and achieve quality and efficiency Synchronous improvement of benefits.
(II) basic principles. Adhere to supply leadership and promote mutual promotion of supply and demand. Facing the major national strategy, facing the security and stability of the industrial chain supply chain, supporting enterprises to develop materials that meet the urgent needs of the market and key areas. Strengthen the convergence of upstream and downstream industries, promote the improvement of supply quality and the coordination of demand optimization and upgrading, and promote the raw material industry to a high level of dynamic balance. Adhere to market-oriented, strengthen government guidance. Give full play to the market mechanism and the role of the main body of enterprises, and stimulate the endogenous motivation of enterprises to carry out the "three products" work. Strengthen the role of government guidance and services, improve the system of laws, regulations, policies and standards, and create a fair and orderly market environment with high quality and good prices. Adhere to innovation-driven, solid technical foundation. Strengthen innovation leadership, deepen the combination of production, education, research and application, and accelerate the application of new varieties, new processes, and new technologies. Increase support for technical foundations such as standards, measurement, inspection and testing, test verification, certification and accreditation, and establish an efficient collaboration system covering the entire industry chain and the entire life cycle. Adhere to the benchmark demonstration, drive the overall promotion. Focus on engineering construction, mechanical equipment, electronic information and other large-scale application fields, and cultivate a number of typical cases that are highly exemplary, replicable and popularized. Strengthen the "three products" collaboration of raw materials, refine the pilot demonstration experience, and drive the overall quality of the raw materials industry to improve.
(III) the main objectives. By 2025, the variety of raw materials will be more abundant, the quality will be more stable, and the brand will be more influential. Products and services such as high-temperature alloys, high-performance special alloys, semiconductor materials, high-performance fibers and composite materials significantly enhance the support capacity of key areas. Standards, measurement, certification and accreditation, inspection and testing to achieve a higher level of coordinated development, quality classification and traceability system more perfect, the revision of more than 500 new products and quality reliability to improve the 3-litre standard, and comprehensively promote the construction of the life cycle standard system for key basic materials. Cultivate a number of Chinese brands with excellent quality and obvious competitive advantages. Products enter the global mid-to-high-end supply chain, and the market environment is more fair and orderly. By 2035, the supply capacity and level of raw material varieties and service quality will be greatly improved, reaching the level of advanced countries in the world, and a number of enterprises and product brands with excellent quality, obvious advantages and core intellectual property rights will be formed.
2. Main Tasks
(I) increase varieties. 1. Optimize the structure of traditional varieties. Focusing on the advantageous raw material varieties in the fields of petrochemical and chemical industry, steel, non-ferrous metals, building materials, etc., the existing standards and product types are systematically sorted out, the elimination of similar brands with low-end and overlapping performance is accelerated, and the supply grade and level of traditional products are improved. Improve the main variety system in key areas such as steel, aluminum, cement, and promote the systematic development of products. Accelerate the upgrading of traditional products such as steel, glass and ceramics, and continuously improve product performance and quality. Vigorously open up new markets and new uses for traditional products, tap the consumption potential of green building materials, aluminum and other products, and continuously improve the competitive advantage and efficiency of traditional products. 2. Rich varieties of new materials. We will implement key basic material upgrading actions, improve the production and application platform of new materials, optimize the upstream and downstream cooperation mechanism, focus on high-performance, functional and differentiated new material products, and focus on the development of key basic materials such as high-temperature alloys, high-performance special alloys, rare earth functional materials, bio-based and biomedical materials. We will implement the forward-looking layout action of cutting-edge materials, actively cultivate new cutting-edge materials such as graphene materials, quantum materials and smart materials, further enhance the effective supply capacity of high-end products, and strengthen the supporting role of strategic emerging industries and major national projects. 3. Develop green low-carbon products. Focusing on petrochemical, chemical, iron and steel, non-ferrous metals, building materials and other industries, we will carry out energy conservation, carbon reduction and green transformation and upgrading, and gradually reduce the unit energy consumption and carbon emissions of raw materials and products. Strengthen the research and development and application of high quality green and low-carbon materials such as degradable plastics and bio-based materials, vigorously develop carbon capture technologies such as oxygen-enriched combustion, membrane separation and direct air, and expand the supply of low-carbon and zero-carbon products. Strengthen the implementation of green product evaluation standards, establish a carbon emission database for the whole life cycle of key products, and explore the inclusion of carbon footprint indicators for raw material products into the evaluation system. Release the green and low-carbon direction to encourage the promotion and application of technology and product catalogues, and accelerate the development and application of green products such as recycling and low-carbon environmental protection. We will speed up the construction of a unified green product standard, certification and labeling system, guide leading enterprises with ecological leadership to build a green product supply chain system, and create and stimulate green consumption.
(II) quality.
4. Promote total quality management. Strengthen the digital application of quality management, improve the intelligent level of process control, and support enterprises to establish production process control and quality control systems that meet application requirements. Establish and improve the whole life cycle quality control mechanism of chemical fertilizers, tires, cement, waterproof materials, thermal insulation materials, etc., prepare and revise a batch of basic common standards for product quality traceability, and gradually build relevant product quality traceability mechanisms. We will promote the construction of a grading and evaluation system for product quality in petrochemical, chemical, iron and steel, non-ferrous metals, building materials and other industries, and promote the establishment of a market-oriented credibility mechanism for quality classification and application classification. Support industry associations and professional institutions to carry out quality benchmarking activities, and select a number of benchmarks for quality management innovation and quality improvement. Support enterprises to take customers as the center, adopt the contract management mode, and provide full-chain services around customized raw material products, pollution control and emission reduction, energy echelon utilization, process equipment operation and maintenance, logistics warehousing and hosting, etc. Encourage enterprises to develop and improve tires, coatings, decoration materials and other product instructions to enhance the downstream user experience.
5. Strengthen the ability of scientific and technological innovation. Strengthen the introduction and training of high-level leading talents and the construction of talent echelon, integrate innovation resources, promote the close integration of technological innovation and technological entrepreneurship, and form a batch of new varieties, new processes and new technologies that drive the development of the raw material industry. Carry out research and development and application verification of key common technologies for raw material quality improvement to improve product quality stability, consistency and applicability. Around the key industrial chain, strengthen the upstream and downstream industry collaborative innovation and quality management linkage. Establish real-time monitoring, dynamic scheduling and intelligent disposal of key links such as raw material feeding, reaction process, smelting process and quality control. Support leading enterprises to carry out raw material industrial data management capacity building, strengthen the development, utilization, exchange and sharing of quality data throughout the life cycle, build a data-driven product development and production system, and form a batch of special industrial software. Strengthen the creation and reserve of patents for key core technologies in the field of raw materials, and support the operation of intellectual property rights in key industrial chains.
6. Optimize the basis of quality technology. Promote the transformation of standard supply from government-led to equal emphasis on government and market, meet multi-level market demand and lead the standard system of quality improvement. Guide enterprises to adopt advanced group standards, enterprise standards to take the initiative to regulate product quality self-declaration, accept social supervision. Strengthen the tracking, evaluation and transformation of international standards and foreign advanced standards, promote the internationalization of raw material industry standards, carry out benchmarking and upgrading actions, and promote enterprises to improve their ability to implement standards. Strengthen the construction of measurement and testing centers for raw material-related industries, encourage enterprises to improve measurement management systems, strengthen measurement equipment confirmation, measurement process control and standard material development, and establish an enterprise measurement guarantee system. Strengthen the construction of inspection and testing capabilities in the raw material industry, improve the national new material testing and evaluation and other public service platforms, and break through a number of basic, public welfare and industrial common technical bottlenecks. Promote the comprehensive evaluation of new material products, green product certification and technology maturity, and promote the demonstration of quality compliance, process stability and service applicability of the whole industry chain, the whole life cycle and the whole area evaluation.
(III) to create a brand.
7. Enhance brand cultivation ability. Strengthen brand and trademark brand strategy, encourage raw material enterprises to increase investment in brand building, improve the comprehensive ability of R & D, design, manufacturing, marketing and service, and cultivate trademark brands with distinctive characteristics, strong competitiveness and good market reputation. Strengthen the publicity and promotion of the implementation guide for brand cultivation, and promote the implementation of the brand cultivation management system of raw material enterprises. Establish a brand value evaluation system for the raw material industry, carry out brand value evaluation activities, carry out pilot demonstrations of high-quality brands of 100 raw material products, and select 100 product brands with intellectual property rights. Support the optimization and upgrading of existing industrial clusters such as national new industrialization industry demonstration bases in the field of raw materials, encourage qualified parks to create "national quality brand promotion demonstration zones", cultivate more than five world-class advanced manufacturing clusters in the field of raw materials, and create regional brands of first-class petrochemical, iron and steel, non-ferrous metals, building materials and new materials industrial clusters.
8. Create a good atmosphere for the brand. Support industry associations to prepare brand development reports for key raw material industries, make full use of a variety of media to strengthen brand promotion, and enhance the social influence of enterprises and product brands. Promote advantageous enterprises in petrochemical, chemical, steel, non-ferrous metals, building materials and other industries to "go global", strengthen supply chain collaboration with well-known foreign high-end manufacturing companies, and carry out R & D and design, production and trade, measurement, standard formulation, quality certification, inspection and testing, etc. All-round cooperation to create a Chinese brand with international influence. Support enterprises to accelerate cross-regional and cross-ownership mergers and reorganizations, carry out international operations, encourage leading enterprises to actively participate in major international exchange activities, pass on brand concepts, and continuously enhance global users' brand recognition of Chinese raw material companies, products and trademarks.
9. Improve the brand service system. Encourage enterprises to strengthen the service model of early intervention in product research and development and continuous tracking and improvement of later services, and strengthen pre-sales demand consultation, in-sales technical disclosure and after-sales technical guidance to meet the individual needs of users. Guide enterprises to integrate existing resources and strengthen the construction of operation service system. Support a number of brand cultivation and operation of professional service institutions, the establishment of brand talent training service institutions, build a professional brand innovation results exchange service platform. Support industry associations and other intermediary organizations to guide and strengthen the enterprise after-sales service system certification, regularly review the service system, and evaluate the service level. Increase the local trademark brand guidance station services, strengthen the raw materials industry trademark brand cultivation assistance guidance.
3. safeguards
(I) strengthen organizational leadership. Establish and improve the collaborative work mechanism of the government, enterprises, associations, chambers of commerce, and scientific research institutes, and establish a special working group for the "three products" of the raw material industry composed of the Ministry of Industry and Information Technology, the State-owned Assets Supervision and Administration Commission, the General Administration of Market Supervision, and the Intellectual Property Office. Strengthen the connection and coordination between the "three products" work and related planning, industrial policies, finance, finance, and talent policies. Give full play to the role of intermediary organizations such as industry associations and chambers of commerce to carry out international benchmarking, investigation and research, measurement, standardization, testing and certification, exchanges and cooperation. Strengthen the leading role of leading enterprises in the industrial chain supply chain, and promote the coordinated development of upstream and downstream industries. Give full play to the role of industry think tanks and third-party institutions, organize policy consultation and effect evaluation, and better serve enterprises.
(II) create a good environment. Guide the mainstream media to carry out publicity and reporting, and publicize the implementation effect in a timely manner through various channels such as departmental websites and government microblogs and WeChat. Regularly summarize and promote the experience and practices of brand building such as manufacturing individual champions, specialized and new "little giants", quality benchmarks, and national quality brand promotion demonstration zones to improve brand awareness and loyalty. We will strengthen supervision during and after the event, severely crack down on illegal activities such as the production and sale of fake and shoddy products, and step up administrative rulings on patent infringement in the field of raw materials.
(III) strengthen the foundation support. Continuously improve standards, measurement, certification and accreditation, inspection and testing, test verification, industrial information, intellectual property rights, achievement transformation and other industrial technology basic capacity support and public service platform construction, and improve the national new material platform construction system. Continuously promote the revision and application of new products and quality reliability improvement standards. Develop an industrial Internet platform for quality evaluation and certification of raw materials industry, and realize cloud monitoring and evaluation of product quality. Give full play to the role of the relevant intellectual property protection center in the field of raw materials, build an industrial intellectual property operation center in the field of new materials, and promote the realization of patent value.
(IV) increased policy support. Make full use of a variety of policies to support new varieties of raw materials, new processes, new technology research and development and industrialization. Give full play to the role of the national industry-finance cooperation platform, and in accordance with the principles of marketization and rule of law, support the development of new products, quality improvement and brand building of key enterprises through financial services and equity investment. Explore the scientific and technological content of raw material products, quality satisfaction, brand recognition and other indicators into the business performance assessment of relevant R & D and production enterprises, and give policy incentives to excellent enterprises to enhance the original power.
